project : be strong
You know what's interesting about finally telling your story? You find yourself surrounded by others saying "me too." The more women small-business owners I talk to, the more I realize we all have a pretty powerful reason behind WHY we do what we do. No one ever says "oh, it just pays the bills." Whether we went through something traumatic forcing a career change (eh hem. me! over here! raises hand), or stepped away from the demanding corporate thing because we needed to be more flexible for our family, or we just couldn't stand what we did anymore we felt lifeless. We all start from a similar place of necessity and are often running so fast to make ends meet that we have a hard time stepping back to truly reflect on our brand, it's mission, the way we present ourselves, and the content we create.
So herein lies why I created project : be strong. Us women need to come together and share our skills and resources so that we can get more done, faster, and for less. To better our brands, see our engagement rise, and start making money. To be able to hit pause on the daily hustle to learn from each other so that we can do what we do.... better.
Be sure to follow along on Instagram at #projectbestrong
be strong : 1
- interior designer - (me!) - Kassina Folstad
- documentary-style photographer - Belen - of Belu Photography
- interiors photographer - Emily - of Emily John Photography
- furniture artist - Tara - of Cedar and Grey
- furniture designer - Brianne - of Timber and Tulip
What: The furniture gals brought some of their pieces to my house and we had a fun day staging various pictures of their pieces as well as some other rooms in my house.
What we each got out of it: The furniture gals got professional photos of their pieces in a cool setting. The photographers got a chance to broaden their portfolios and shoot at a unique location for free. I got professional photos of my space as well as a chance to see other people's work fill my rooms.
What we all got out of it: Great side conversations with lots of learning (man oh man did my photography game jump up a few notches!). We'll all share the content on our sites and social media accounts, which will help our businesses grow. A great networking opportunity with gals in a similar industry who now know each other and can spread the word to friends and family.